Your next lead shouldn't have to wait for you to finish a job.
Stop losing leads after hours. Stop chasing payments. Stop asking for reviews manually. I build the automations, and the websites that feed them, so you can focus on the work.
Workflows that run the job from first call to five-star review.
Every finished job becomes a Google review.
A post-job SMS goes out from your number with a one-tap review link. A polite second nudge three days later if the customer hasn't replied, which typically doubles the conversion. Twenty reviews becomes two hundred without you remembering to ask.
Every finished job becomes a Google review.
A post-job SMS goes out from your number with a one-tap review link. A polite second nudge three days later if the customer hasn't replied, which typically doubles the conversion. Twenty reviews becomes two hundred without you remembering to ask.
Every lead replied to in seconds.
A new lead hits your site, a form, or a missed call and gets a personal SMS from your number in under a minute. Conversation flows through text until the customer books. Emergencies get routed straight to you. No lead goes cold on a Friday night.
Every open estimate followed up until it closes.
A sequence fires the moment a quote goes out. Personal SMS on day 2, second touch on day 5, one last nudge on day 7. Nothing sits in a client's inbox waiting to be forgotten, and you never spend a Sunday chasing follow-ups.
The moment a job closes, everyone knows.
When the tech marks a job complete, the customer gets a wrap-up SMS with what was done, the office gets a handoff to start invoicing, and the next workflow queues up. No more 'job was done Tuesday but invoiced Friday' gap between field and office.
Late invoices get chased without the awkward call.
On the due date, an automated SMS goes out from your number. Three days later if still unpaid, a second nudge. Most owners avoid chasing a late invoice because the conversation is uncomfortable. The automation does it for them, and it actually gets paid.
A website built to feed the automations.
Not a redesign for the sake of it. A fast, local-SEO-ready site with all automations wired in from the start. Mobile-first, built for how locals actually find tradespeople in a Google search at 8pm.
From first call to live in about two weeks.
No discovery phase that runs out the clock. No strategy deck. Just find the worst bottleneck, fix it, watch it run.
Free consultation
Tell me what takes the most time: quoting, CRM, the website, whatever. I'll tell you what to fix first and whether I'm the right fit. 30 minutes. No deck.
Scope & build
I pick the biggest bottleneck, map it end-to-end, and build the fix on your existing stack. You see progress throughout. No six-month silence.
Live, watched, tuned
Deploy one automation or workflow first. I watch it run, tune it, then deploy the rest.
Ongoing, or handoff
Keep me on retainer to maintain workflows as the business grows, or take full documentation and run it yourself. Full docs and training, so you're never dependent on me.
Every minute, something is happening automatically for a client.
Hi, I'm Jerrid. One person. Your tools. Built to last.
I'm a network and security engineer by training. I started Setpoint because I kept watching small business owners lose hours every week to admin that a decent automation could handle in seconds. Chasing reviews. Chasing invoices. Leads that cooled off while they were on a job.
You won't deal with an account manager or a ticket system. Text me, I text back. When something breaks, I fix it. When the business grows, I adjust the workflow with you.
Calgary-based, working with trades and service businesses across Canada.
Book a 30-min consultation
Built for the trades.
Find the one fix that buys back the most time.
Tell me what's eating your week: missed calls, chasing reviews, late invoices, leads cooling off, admin piling up after hours. Thirty minutes on a call, I'll find the biggest bottleneck and tell you honestly if I can fix it.